Brightcove: 社交媒体 Trumps 搜索 for Viewer Engagement
Site owners trying to attract eyeballs for their online videos quickly learn that standard search engines fall short in indexing video. During a 流媒体 West panel entitled "驾驶视频视图 & 参与SEO & 社交媒体，”a Brightcove exec said that he sees this problem improving over time.
“我认为总的来说, the technology that is used to present a video experience is fundamentally different than text, so I think a lot of times the search engines have grappled with that. I think they're getting better at it, 当然, but as implementers and publishers of video, what a lot of our customers are doing is trying to find work-arounds and ways to actually make their video implementation and the video experiences they're providing on their web properties and their mobile experiences more search-friendly, and that definitely can be done,格雷格·拉罗彻说, director of product marketing for Brightcove.
"There are a lot of techniques that can be used to make the videos more search-friendly 和更多的 discoverable in terms of the implementation. 但是再一次, the background to that is we hope 也 at the same time that the search engines themselves are getting smarter and better at finding and categorizing and ranking video experiences, 也. So I think in the end, it's all good news. I think there are ways you can do it properly in a way that's very discoverable, but 也 at the same time that the search engines will get there, LaRoche指出.
Referring to a recently published Brightcove study, LaRoche pointed out that social media referrals lead to more engaged views, although that's not the whole story.
"I think the most telling statistic from that whole group is the length of engagement that's observed from videos that are referred through social media,拉罗彻说. "If you get a referral from someone within your trusted network, 当然 you're going to watch that video on average longer or through completion, 这是, 在理想的情况下, what you want for driving more engagement with your content. So, social media becomes very important in that way."
Text searches lead to higher traffic overall, yet social networking provides more bang-for-the-buck, 他补充说.
To view the entire panel discussion, scroll down.
驾驶视频视图 & 参与SEO & 社交媒体
Thanks to social media platforms and search engine optimization, a tremendous opportunity exists in building new audiences and driving views via outside channels. In this session, speakers present and discuss the case for social video and video SEO. 另外, panelists showcase real-life examples and case studies as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discover-ability.
Moderator: Mark Robertson, Founder, ReelSEO.com
Speaker: Josh Warner, Founder, CEO, Feed Company
Speaker: Patrick Starzan, VP, Marketing and Distribution, Funny or Die
Speaker: Gregg LaRoche, Director, Product Marketing, Brightcove
相关文章
Offering lets Video Cloud customers populate their sites with premium content from AOL, 对角线视图, 和更多的.
2012年3月21日
The humor site took a walled garden approach while building a brand, but was big on blogger outreach.
12月14日
也, improves integration with third-party services and ensures consistent Flash and HTML5 behaviors.
2011.10.26
Mobile video use is exploding and will grow quickly in the years to come. Learn how three companies -- SyncTV, Brightcove, and HBO -- have leaped in to put movies and TV shows in viewers' hands.
10月12日