Exponential launches proprietary video formats to provide single brand experience across multiple screens
指数推出“VDX”, a first look at scalable video formats producing ad experiences aimed to drive deeper, 真实的观众参与
维尔,(2015年4月23日)
指数的互动, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, 可扩展的视频广告格式, VDX.
VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.
随着数字设备的普及, advertisers have struggled to connect with consumers at scale via video on these devices. 第一次解决这个问题, VDX is made available across multiple types of media – from in-page display, to mobile (tablet and phone) and in-stream – and provides the same brand experience across these devices to ensure full brand immersion and consistency.
Examples of Exponential’s VDX formats can be seen 在这里.
“Video is the most powerful vehicle to communicate a brand’s message,道格·康利说, 指数公司的首席战略官. “然而, when consumers lean forward and choose to engage with a brand’s video messaging, 这是更积极的, 有影响力的经验比被动的多, lean-back experience that is typically associated with forced, 非交互式, 单向电视广告或预卷视频.”
进一步, VDX is built on top of Exponential’s audience platform, which introduces a hyper-granular level of audience targeting that had never been associated with TV or pre-roll ads. Its platform ingests over 2 billion user events per day, aggregates and segments consumers based on their interests in over 50,000年的主题, and uses this data to build look-alike audience models to reach consumers who are most likely to become receptive customers of the brand.
With VDX delivering a single video experience across multiple channels, Exponential has decided to combine their display, mobile and in-stream divisions – formerly known as Tribal Fusion, 萤火虫的视频, app小吃和Adotube.
With over 14 years of experience providing high-impact rich media formats and proprietary audience targeting solutions, Exponential is uniquely positioned to deliver VDX at scale across several media:
- 2001: Exponential begins with legacy display advertising network, Tribal Fusion.
- 2010: 萤火虫视频启动, a digital video advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift.
- 2011: Exponential’s e-X advertising Intelligence Platform ingests 2 billion user events per day and allows for building powerful audience models to reach audiences that are most relevant to a brand.
- 2011: 获得了Adotube, an in-stream advertising technology and services provider for the multiscreen video industry.
- 2012: Mobile solution Appsnack is launched to help brands and their agencies build rich, 引人入胜的, 类似于应用程序的创意体验.
- 2013: 技术集约整合完成, fusing together all platforms to ensure flawless ad delivery across multiple screens and formats.
- 2015: All components united to deliver a complete multi-screen video engagement solution delivered to the most relevant audiences for a brand.
关于指数
指数的互动 delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. 欲了解更多信息，请访问 www.指数.com.